Firmus Updates: In The News

The field of artificial intelligence (AI) is rapidly evolving, but with this growth comes increasing concerns about its environmental impact. Many AI applications, particularly those powered by large language models (LLMs), are highly energy-intensive. As demand continues to grow, Firmus Technologies (Firmus) and Sustainable Metal Cloud (SMC) are at the forefront of addressing these sustainability challenges.

Article 1: Nvidia partner says it can cut data center energy use by 50% as AI boom strains power grid

SMC’s innovative technology, which uses immersion cooling for its data centres, significantly reduces energy consumption compared to traditional methods. As a result, the company is experiencing rapid growth and expanding its operations globally. This expansion is driven by increasing demand for sustainable AI solutions.

Article 2: AI cloud provider SMC plans global rollout, CEO says

SMC’s commitment to sustainability is evident in its partnership with NVIDIA. The company’s technology offers a significant reduction in energy consumption, making it an attractive option for businesses seeking to reduce their environmental footprint.

Article 3: IBM’s former head of AI says Big Tech needs to end arms race in LLMs to ditch its carbon backpack

While AI offers immense potential, its energy consumption is a major concern. Seth Dobrin, a former IBM AI head, advocates for a shift towards smaller, more efficient language models. Firmus’s immersion cooling technology provides a practical solution to address the energy and cooling challenges associated with AI.